缂╁啓

YoY

缈昏瘧

骞村悓姣旓紝year锛峯n锛峺ear

浠婂勾褰撴湡涓庡幓骞村悓鏈熸瘮

缂╁啓

WoW

缈昏瘧

鍛ㄧ幆姣旓紝week 鈥 on 鈥 week

鏈懆缁熻鏁版嵁涓庝笂鍛ㄦ瘮杈傸/p>        

缂╁啓

MoM

缈昏瘧

鏈堢幆姣旓紝month - on 鈥 month

鏈湀缁熻鏁版嵁涓庝笂鏈堟瘮杈傸/p>        

缂╁啓

QoQ

缈昏瘧

瀛ｇ幆姣旓紝quarter 鈥 on 鈥 quarter

鏈缁熻鏁版嵁涓庝笂瀛ｅ害姣旇緝

鏃堕棿缁村害

缂╁啓

MAT

缈昏瘧

鏈堟粴鍔ㄥ勾閿€鍞秼鍔匡紝Moving Annual Trend锛屽搴旇嚜鐒舵湀銆侟/p>        

濡侻AT04锛堜篃鍙互鍐橫AT APR锛夌殑鏃堕棿鏄?022骞?鏈?鏃?2023骞?鏈?0鏃ャ€侟/p>      

缂╁啓

YTD

缈昏瘧

鎸囧勾鍒濊嚦褰撳墠鏃ユ湡瀵瑰簲鑷劧鏈堢殑鎯呭喌锛孻ear To Date

濡俌TD04鐨勬椂闂存槸2023骞?鏈?鏃?2023骞?鏈?0鏃?/p>        

缂╁啓

TY

缈昏瘧

This Year

缂╁啓

LY

缈昏瘧

Last Year

鐮旂┒鎸囨爣

缂╁啓

SV

缈昏瘧

閿€鍞/閿€閲忥紝Sales Value/ Sales Volume

鍒棶锛屽父鐢ㄦ寚閿€鍞

缂╁啓

MS

缈昏瘧

甯傚満浠介/甯傚満瑙勬ā锛孧arket Share/Market Size

鍒棶锛屽父鐢ㄦ寚甯傚満浠介

缂╁啓

SOV

缈昏瘧

澹伴噺浠介Share of Voice

缂╁啓

SOE

缈昏瘧

浜掑姩浠介Share of engagement

缂╁啓

GR

缈昏瘧

澧為暱鐜囷紝Growth Rate

缂╁啓

CAGR

缈昏瘧

澶嶅悎骞村潎澧為暱鐜嚶燙ompound Annual Growth Rate

娉ㄦ剰锛孏R鏄幇瀹炴剰涔夌殑锛岃€孋AGR鏄及绠楁剰涔夌殑銆侟/p>        

GR鏄煭鏈熸蹇碉紝浼氱敱浜庢垚闀挎湡鐖嗗彂鏈熺殑褰卞搷瀵艰嚧骞村害缁撴灉鍙樺寲寰堝ぇ銆侟/p>      

CAGR鏄暱鏈熸椂闂村熀纭€涓婄殑鏍哥畻锛屾洿鑳藉璇存槑浜т笟鎴栦骇鍝佸闀挎垨鍙樿縼鐨勬綔鍔涘拰棰勬湡銆傚彲浠ヨ涓篊AGR骞虫粦浜嗗洖鎶ユ洸绾匡紝涓嶄細涓虹煭鏈熺殑鍥炴姤宸ㄥ彉鑰岃糠澶便€侟/p>        

锛堝湪涓枃璇涓嶄竴瀹氶潪寰楃敤鐨勶級

鍏朵粬缂╁啓

缂╁啓

FSS

缈昏瘧

鏃楄埌搴楋紝FlagShip Store

缂╁啓

FMCG

缈昏瘧

蹇秷锛孎ast Moving Consumer Goods

缂╁啓

DCG

缈昏瘧

鑰愭秷锛孌urable Consumer Goods

鐜板湪鍥炲ご鐪嬬湅涓€寮€濮嬬殑鍔犲瘑浜ゆ祦